We don’t just map markets. We map moments.

Some moments arrive with ceremony. Others come quietly, without a headline. But all of them carry weight.

We call them moments of transition, those thresholds where life rearranges itself. Sometimes chosen. Sometimes thrust upon us.

Always formative.

Not just turning 60. But turning the page after a divorce. Shifting careers after burnout. Returning to work after caregiving. Moving countries for a new chapter. Choosing to be alone after a lifetime of “we.” Starting over when you didn’t expect to.

These are the life stages that don’t come with party hats or retirement gifts. But they change everything. And they are profoundly underrepresented in how brands design, market, and communicate.

Transitions don’t show up on demographic charts.

But they shape how people spend, choose, belong, and begin again. They mark the difference between disengagement and renewed intention. They are moments of unfreezing, when identity becomes fluid, and possibilities open.

This is the heartbeat of the Epilogue Economy.

That’s where your next loyal customer, creative hire, or devoted community member is standing - on the threshold, looking for someone that understands who they are becoming, not just who they’ve been.

Not end-of-life, but redefinition-of-life.

A space where meaning matters, where self-worth shifts, and where smart brands don’t just sell—they serve the story unfolding.

We don’t chase trends. We acknowledge transitions.

Design for the before-and-after. Speak to the moment people are in, not the label they’ve left behind. If you’re building for the future, you need to see
these lives in motion. Not as segments.

As stories in progress.