The Epilogue Economy™ Change is often described in circles and cycles: new products, new generations, new technologies. But beneath the surface of those familiar patterns is something deeper, subtler, and far more consequential. Our culture is obsessed with what comes next. What’s new. What’s young. What’s disruptive. And so we often overlook what is already here, in motion, rewriting the rules from the margins inward. This is the insight at the heart of the Epilogue Economy. It isn’t about age in the conventional sense. It isn’t a “silver market” to be served with a lighter tone or softer palette.  It’s about transition, agency, and continued contribution—not decline. The economic and cultural force most organisations ignore is not a generation defined by how old it is, but by how active it remains. People over fifty—whether in their 50s, 60s, 70s, or beyond—are living longer, working longer, and embarking on second and third chapters of life with intention. They aren’t retreating into endings. They are writing new beginnings. This is what distinguishes the Epilogue Economy from every other economic frame that came before it. It redefines retirement as reinvention.  It recaptures experience as one of the most valuable assets in the economy. It positions maturity not as a tailwind of costs and liabilities, but as a source of wealth, wisdom, and willingness to work. For decades, growth was framed around youth—new customers, new behaviours, new attention. But that frame fails to recognise a more powerful opportunity: the people who have shaped markets, built companies, and created cultural infrastructure are not slowing down. They are transitioning, not terminating. This has billions of implications for strategy. Not because of raw spending power, although that alone is staggering. Not because of traditional demographic buckets, though those are convenient. But because these are lives in transition—lives still accumulating meaning, resources, influence, and agency. And transition is where strategy lives. Not at the end of a lifecycle. Not at a moment of decline. But in the threshold where identity, capability, and intention converge. This is why the Epilogue Economy is not a niche. It’s not a trend. It is the most enduring growth market of the 21st century—because it is rooted not in novelty, but in transition. It invites a different kind of strategic thinking. One that doesn’t look at age as a label, but at life stages as lived experience. One that doesn’t design products for passive segments, but for active selves in motion. One that doesn’t chase youth as a proxy for relevance, but recognises longevity as the new economic engine. This reframing matters because the conditions that used to signal “end of life” now signal a second act. A phase where purpose, capability, and economic contribution continue—not in spite of age, but because of the accumulated context and perspective that only experience can provide. In an era of disruption and compression, the Epilogue Economy reframes the future—not as a race toward youth, but as the largest under-recognised growth opportunity of our time. This perspective doesn’t replace traditional growth models. It extends and deepens them. And for organisations trying to find relevance in a world where change is constant, understanding this shift is not optional—it’s strategic. The Epilogue Economy isn’t a demographic framework. It’s a mindset: a recognition that longevity is not a tailwind to be managed, but a locomotive to be understood. And in the markets of now and next—that is where opportunity lives.