Brands that have age inclusive strategies see 19% higher customer lifetime value and 27% faster market penetration for new products. 

We call this
The Epilogue Economy™

It’s not a niche.
Its the economic engine of the 21st century.

Here’s how we help organisations succeed in the Epilogue Economy™.

Strategic Foresight

You built a beautiful brand strategy.
But it missed out on the people who spend the most.

Follow the money.
It leads to older consumers.
This is your growth market.

Narrative & Brand Design

You told a compelling story. But it left out the people living the most interesting chapters.

Older audiences are evolving.

Speak to who they’re becoming, not just who they were.

That’s how your brand stays relevant and grows with them.

Executive Sessions & Advisory

You planned for the future. But kept using yesterday’s assumptions.

Markets are aging. Identities are shifting.

We help leadership teams rethink relevance before someone else gets there first.

  • Adults 50+ in the US alone will wield $28 trillion in spending power by 2050. This represents the largest economic resource in history, yet only 5-10% of marketing budgets target them.

  • Older adults drive 42% of luxury travel spending and 38% of premium health/wellness purchases. They account for 27% of APAC's $7 trillion annual spending in key markets, prioritizing experiential over material goods.

  • Mature consumers have 22% higher online-to-offline conversion rates than Gen Z, with 54% using blended digital/physical shopping journeys. Their average order value exceeds younger cohorts by 37%.

  • 68% of 55-75yr olds pursue new hobbies/skills annually, driving growth in education tech (31% sector growth), and second-career support services. his "permanent beta" mindset defies retirement stereotypes.

  • Campaigns featuring older protagonists see 23% higher recall rates, yet only 11% of creative briefs specify 50+ representation. Purpose-driven messaging to this group yields 38% higher ROI.

The Epilogue Economy™ is the economic engine powered by people over 50.

Those navigating reinvention, identity shifts, and life after the midpoint.

These aren’t consumers winding down.

They’re gearing up.

They hold the most wealth, the most experience, and the most unmet needs.

And yet they’re the least seen, the least served, and the most underestimated.

The Epilogue Economy™ isn’t a trend. It’s a lens.

Industries: Reframed applies the Epilogue Economy lens to categories that have outgrown their old assumptions. It’s not about targeting “older consumers.”

It’s about uncovering relevance, value, and opportunity where others haven’t thought to look.

Read the Field Notes From the Epilogue Economy™

We publish regular reflections, provocations, and insights - from aging and identity to work, reinvention, cultural signals, and strategic provocations from inside the Epilogue Economy™.

It’s free, it’s thoughtful, and it might just help you rethink what’s next.